As you may already know, an audit is an official overall examination of a business's financial statements to ensure nothing is out of order. There are, however, many different types of audits that each has its function. A Search Engine Optimization Audit is one of the many types of audits out there, which serve as an essential function for those who run websites. Before getting into the technical aspects of an SEO audit, we'll first look into what it is.
A Search Engine Optimization audit is an analysis of the performance of your website. Through an SEO audit, you can identify the strengths and weaknesses of your site. The results of an audit provide insights into what’s going on with your website. These insights may or may not be relevant to the front-end or what the user sees.
Much can be uncovered when you conduct an audit. An SEO audit can provide insight into possible technical issues within your site that you may not have realized otherwise. Besides, your website may need improvement in on-page, off-site, potential content gaps. You can also gather insights into the competition and uncover potential user experience issues.
Why is an SEO Audit Important?
There are multiple reasons for conducting an SEO audit, and some of them are vital for your website's success. An audit can reveal improvements that can be made to the site to set it up for long-term success. Besides, it gives you an overall perspective on how well your site is running. Without conducting an audit, there can be underlying issues that can make your site suffer from an SEO perspective.
Uncovering the strengths and weaknesses of your website is essential. The overall quality of your site can be improved if you make changes based on the conducted audit. Revealing flaws and issues that can be enhanced and honing in on strengths are vital to your site's success. Traffic is affected by how well your site is built and managed. You want to ensure you're keeping up with competition and maintenance. Everyone who owns a website should know how it's performing, and that's the exact purpose of an audit.
It’s important to understand that audits are not a one-time thing. They should be quarterly every year, or for a smaller website, two times a year (every six months.) You may also want to think about auditing your site after making a significant change, so that you may see how it has affected the quality of your site. Either way, conducting an SEO audit is a part of maintenance when you own a website and should be performed regularly.
How to Conduct an SEO Audit
There are various sources on the web that can guide you in conducting your SEO audit. Besides, there are different ways to conduct an audit. With today’s technology, you have the option of either performing the audit yourself or utilizing tools provided on the web.
If you plan to conduct your audit, you can always follow a checklist online, which provides an in-depth explanation of each step. I recommend following multiple lists to ensure you perform a full audit and go through everything that needs to be analyzed.
On the other hand, you can use some tools provided online to conduct an audit, so that you may not have to go through the tedious work of doing the audit yourself.
Remembering to Audit
You wouldn’t think that auditing is a necessary step in the maintenance of your website. However, the benefits of performing an audit far outweigh taking the time to complete the task.
Suppose you want to identify strengths, weaknesses, and issues about your site. In that case, it’s crucial that you schedule a quarterly audit so that you can remember it must be done.
Auditing is not optional if you want to run a successful site!